WebApr 29, 2024 · The Court then applied the Ninth Circuit’s Sleekcraft factors to determine whether there was a likelihood of confusion between Lodestar and Bacardi’s marks. The Court found that the strength of the mark, and Bacardi’s intent in selecting the mark, weighed in favor of confusion, while the similarity of the marks, based on the “manner in ... WebThe first Sleekcraft factor -- the similarity of the marks -- has always been considered a critical question in the likelihood-of-confusion analysis. Together with the relatedness of the services and the use of a common marketing channel, this first factor constitutes part of the controlling troika in the Sleekcraft analysis.
Confusion, Sophistication, and Class - Likelihood of Confusion
WebAug 12, 2024 · Applying the factors from AMF Inc. v. Sleekcraft Boats to determine whether there is a likelihood of reverse confusion at play, the Ninth Circuit stated that “several factors lead us to conclude that AAW failed to raise a triable issue of fact as to whether reasonably prudent consumers encountering AAW’s goods will likely believe that those goods … WebDec 8, 2010 · The eight factors we identified in Sleekcraft were: " [1] strength of the mark; [2] proximity of the goods; [3] similarity of the marks; [4] evidence of actual confusion; [5] marketing channels used; [6] type of goods and the degree of care likely to be exercised by the purchaser; [7] defendant's intent in selecting the mark; and [8] likelihood … tammy shear weatherspoon
Sleekcraft Factors AMF Inc v Sleekcraft Boats Sleekcraft …
WebThose factors are the, (1) strength of the mark; (2) proximity of the goods; (3) similarity of the marks; (4) evidence of actual confusion; (5) marketing channels used; (6) type of goods and the degree of care likely to be exercised by the purchaser; (7) defendant’s intent in selecting the mark; and (8) likelihood of expansion of the product … WebFeb 6, 2015 · These factors are as follows: “ (1) strength of the protected mark; (2) proximity and relatedness of the goods; (3) type of goods and the degree of consumer care; (4) similarity of the protected mark and the allegedly infringing mark; (5) marketing channel convergence; (6) evidence of actual consumer confusion; (7) defendant’s intent in … tammy sheet music free